![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/5c237ff2-6d11-4edd-906e-c75b63d076fd_rw_1920.jpg?h=6075f793884e9e5e65c6662a50af9695)
About
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/f89d313d-4345-4c90-ab56-310041b6cd92_rw_1920.jpg?h=da776793c4effa790c79cba02498b625)
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/93acb1d1-1bca-4bcf-a618-9e6ab63ea741_rw_1920.jpg?h=546c4d4257000fb87f8749d582408fb7)
Process
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/dcf6b989-3a4c-4134-b7de-c135b6fbc24e_rw_1920.jpg?h=00992933b6666ad93ec7e663291da5a9)
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/368c6af4-1ea7-4fda-bdb5-4d728c9f1cfe_rw_1920.jpg?h=8f00b047030e7fd8ad911358185f093e)
Corporate Identity Guide
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/d3991a0c-4841-452c-bd88-5dbd7937b30b_rw_1920.jpg?h=b29fa07f0de61aa27dce7fcd28a7d2ed)
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/61fe2814-985b-4686-a437-9b264ad11b9b_rw_1920.jpg?h=39a27e5aa778cef6a8308315e2627ba4)
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/652f7ff1-eed8-4ef4-a0a8-c7350c81ec2e_rw_1920.jpg?h=bf9644225a3e5c9076b2ef5b46a4d55f)
Mobile App Design
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/e0a71a2b-f7eb-48be-90dd-d48aed22830d_rw_1920.jpg?h=957f049a7ad70e4c1b6f2ce5a45a875d)
Television commercial (TVC): App Launch
![](https://cdn.myportfolio.com/7ab3bcc57424679153a9441faefba757/5c2cc4b4-f8af-4ee0-bede-7f31c7f0c9b4_rw_1920.jpeg?h=8d73907c118d0a486ec2d9956b2943c5)
rough cut of TVC for Halo App Launch
Reflection
I believe, conceptually, this brand has great potential; seeing that the presence of mental health issues in society consistently poses as a threat to the well-being of humankind.
Through working on this project, I learnt a great deal about the finer details when designing a corporate identity guide for a brand as well as how important it is to develop a series of iterations for logo design. Lastly, I also found that being able to visually plan the sequence of a video advert through storyboarding allows viewers to gain a better perception of the overall idea of the advert even if it cannot be filmed/shot.