Corporate Identity Guide​​​​​​​

Mobile App Design

Television commercial (TVC): App Launch

 rough cut of TVC for Halo App Launch 
I believe, conceptually, this brand has great potential; seeing that the presence of mental health issues in society consistently poses as a threat to the well-being of humankind.
Through working on this project, I learnt a great deal about the finer details when designing a corporate identity guide for a brand as well as how important it is to develop a series of iterations for logo design. Lastly, I also found that being able to visually plan the sequence of a video advert through storyboarding allows viewers to gain a better perception of the overall idea of the advert even if it cannot be filmed/shot. 
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